Fans will illegally stream Anthony Joshua vs Tyson Fury if PPV price is hiked, promoters warned by Simon Jordan
The promoters and broadcasters behind Anthony Joshua vs Tyson Fury have been warned against increasing the UK PPV price for the fight.
talkSPORT’s Simon Jordan welcomed the news that the two Brits will meet for the undisputed heavyweight championship of the world on August 14, but remains concerned about potential financial greed surrounding the contest.
Despite being the biggest fight in British boxing history, AJ vs Fury will take place in Saudi Arabia as the Saudi government have agreed to pay a reported $155million site fee which will guarantee each man $75million and leave $5million for additional expenses.
It will be aired on Sky Sports PPV and BT Sport PPV in the UK, with ESPN PPV carrying the event over in America.
The standard price for a UK PPV is £19.95, however recent Joshua and Fury contests have been hiked to £24.95.
And there is a strong possibility another increase will occur, perhaps to £29.95, when the two meet this summer.
This is where Jordan draws the line.
He said during Monday’s White and Jordan on talkSPORT: “Everything has to have its price and everything has to be paid for, but there has to be a reflection of the fact that it isn’t actually the public’s job to put £100million in Tyson Fury’s pocket or Anthony Joshua’s pocket.
“I think you should have a fair representation of the fact you’ve taken it – two British fighters, should be fighting in this country, obviously no-one [here] is gonna pay a $120million+ site fee, [which] takes it across to the Middle East.
“With the greatest respect in the world, why do British fans have to pay a premium because they can’t watch a fight in the UK because it’s being hawked off to the Middle East to get the site fee.
“I don’t see why there should be a premium, ultimately the demand should drive the return, not the increase on the price.
“We had this conversation two or three months ago and Eddie Hearn was very quick to push back on the notion that there was going to be a premium.
“It was put out there [a rumour] earlier in the year that they were gonna charge £40 for this fight.
“He came back and said, ‘I don’t know where you’ve got this information from, it’s not true, it won’t be true and it will be a fair representative price.’
“Okay, fine, that’s in stone – so we would expect to see that in the pricing for all the boxing fans who are going to watch this fight…
“I hope we end up paying a price that’s reflective of what PPV goes out at.
“And I hope the public doesn’t get recognised on one hand for being the lifeblood of the sport, while on the other hand an opportunity to wring some extra cash out of it purely to make Fury and Joshua even richer than they will be from this fight.
“No-one begrudges these fighters getting an outrageous amount of money.
“But not on our ticket, surely? Not to inflate the amount of the PPV.”
Jordan concluded by warning the promoters and broadcasters involved that fans could turn to illegal streams if aggrieved by another price hike.
He added: “What you’ll be getting – and I guarantee you’ll be getting it – is you’ll be getting IPTV lifting it and dropping it on their piracy platforms.
“And more people turning around and saying, ‘I’ll take it as a piracy broadcast rather than pay the premium.’
“So with the greatest will in the world, you might find that you actually don’t get the premium paid on it because more people will take the piracy option.”